Knights Media & Public Relations [Knights MPR] shortlisted in the 2022 Campaign Experience Awards.

Judges of the Campaign Experience Awards recognise the ‘ground-breaking’ integrated marketing campaign taken by Knights MPR to deliver commercial insights on how “Fuelling the debate for cleaner shipping” is driving recognition for its client – Lubmarine, a business of TotalEnergies – transforming the maritime industry for the better.

London – 11 March 2022: Knights Media & Public Relations [Knights MPR], an upcoming provider of public relations, communications and marketing-centric professional services, has been shortlisted in one of the most prestigious industry awards in recognition of its ground-breaking Integrated Marketing Campaign.

The Campaign Experience Awards champions brand experiences and highlights the standout work of teams in the industry. It recognises the best of the best, awarding the talent and impact of individuals, teams and campaigns.

Judges look for the interesting ways that agencies and brands have delivered on a brief, assessing the delivery and results.

Jason Knights, Founder and Lead Director for Knights MPR, says: “Through our stakeholder communications initiative with Lubmarine, we have created impactful and measurable opportunities for knowledge sharing, collaboration and growth across the maritime industry with timely and relevant communication at every opportunity. We are proud of the fact that Lubmarine, a company of TotalEnergies, has been recognised by the Campaign Experience Awards for compelling thought leadership in “Fuelling the debate for cleaner shipping”.

Knights MPR is addressing the maritime and energy industry’s most significant technology and sustainability challenges by interacting and working with energy stakeholders on an ongoing basis. Through interviews and discussions across networks with industry practitioners, the “Fuelling the debate for cleaner shipping” campaign series provides a compelling insight on latest industry thinking, trends and insights.

Knights says: “We recognise how powerful authentic content can be for engaging with local, regional and international media sources, and industry audiences internationally. Being shortlisted for the Campaign Experience Awards alongside award entries for Adobe Digital Trends, Virgin Media, EE, Westfield and Netflix, acknowledges the strength of what we have researched and how we have delivered commercial and industry insights to help companies across the maritime industry prepare for the future. We would like to say thank you to all our colleagues and the team at Lubmarine who helped us achieve this.”

Graham Buckley, consultant at the Knights MPR agency highlights: “Our role with Lubmarine is to ensure that we provide that trusted viewpoint to support their business objectives. We recognise that true value is created by nurturing stakeholder relationships based on mutual understanding. These values are at the heart of what we do every day, which delivers quality insight leading towards practical action. This approach has helped to position Lubmarine as an expert and trusted voice in the industry.

The exclusive “Fuelling the debate for cleaner shipping” campaign canvassed industry opinion with focused insights, indicating how operators and vessel owners can begin to transition to decarbonize their operations.

The campaign successfully reached an international audience:

1. A truly international reach with readership in +59 countries, delivering quality insights in trade publications and business press including.

2. Delivered a significant uplift in press coverage of +44.6% from the previous year’s shipping and maritime coverage, achieving monthly averages of 6 media interviews and 77 articles in recognised leading industry sources read by the right decision makers and influencers. Lubmarine is ahead of its main competitor on total media coverage by +300%.

3. Digital performance exceeded expectations. Outstanding open, click-through and read rates were achieved outperforming industry benchmarks.

4. A dedicated webinar with panelists from WinGD, AET Tankers, Bureau Veritas, Lubmarine and TotalEnergies Marine Fuels, attracted more than 500 registrations and an international delegate list from across industry.

“We have proved that compelling content-led PR can be an extremely effective tool for raising the profile of a company and gaining traction for the low carbon movement as a mainstream concern,” says Knights.

Knights MPR has completed its second year of trading, and is on a growth trajectory to open hubs in Australia, Singapore and in The Middle East during 2022-23, while continuing to grow its London-Cornwall head office operation. The team recently launched their Credentials Document to showcase their capabilities, which can be downloaded at https://knightsmpr.com/client-talk/.

The Campaign Experience Awards, run by Haymarket, is held this year at The Londoner Hotel on Wednesday 6 April, 2022.