Client Need
Position ABS Consulting’s maritime cybersecurity practice at the forefront of cyber risk management, training and adherence consulting.
Creating awareness ahead of the new US Coast Guard (USCG) requirements and global cybersecurity standards and regulatory compliance.
The Challenge
Position ABS Consulting’s maritime cybersecurity practice at the forefront of cyber risk management, training and adherence consulting for new US Coast Guard (USCG) requirements and global cybersecurity standards and regulatory compliance. We need to showcase highly technical expertise at the highest levels to reach key target audiences ahead of looming compliance deadlines.
What we did...
Created a thought leadership media campaign to raise the profile of ABS Center of Excellence Lead Michel DeVolld, senior director of maritime cybersecurity for ABS Consulting, and the company’s cross-sector cybersecurity practice. In a Q2-Q3 media blitz from April-September, we secured exclusive media interviews for DeVolld and coordinated multiple contributed articles to amplify key strategic messaging and underscore the urgency of cyber risk management in maritime transportation/industrial operations.
Our activities included:
Securing media interviews to promote thought leadership insight paper
Liaising with existing and new maritime and cybersecurity media contacts
Facilitating abs consulting’s participating in riviera maritime media’s expert panel during cyber and vessel security webinar week
Producing blogs, white papers and other content to ensure ABS consulting remains the trusted go-to voice on maritime cyber security as key compliance deadlines loom
Results
Extensive coverage for Michael DeVolld’s commentary along with insights from Cybersecurity Practice Lead Blake Benson and Technical Cybersecurity Director Ron Fabela.
This included high impact coverage in 10 key maritime and cyber media outlets: visibility in Seapower Magazine, for example, reached 40,000 readers, including members of The Pentagon, Congress, The White House, Office of the Secretary of the Navy, Navy Yard, Fleet Forces Command, Department of Homeland Security, Department of Transportation and Federal Maritime Commission.
This visibility solidified ABS Consulting’s position as the right partner for maritime technical services and government solutions in accordance with industry and regulatory standards and requirements.
Strategic Impact
The campaign positioned ABS Consulting at the forefront of maritime cybersecurity dialogue during a critical regulatory period, ensuring its technical leadership was visible to both industry and government stakeholders ahead of compliance deadlines. By elevating expert voices through targeted media and thought-leadership activity, Knights MPR strengthened ABS Consulting’s standing as a trusted advisor on cyber risk management and regulatory readiness.