Client Need
Launching a report to showcase thought-leadership in new markets
Coverage in over 45 publications across target markets and raised profile of senior executives with key media and influencers in those markets.
The Challenge
Accelleron sought to position itself not only as a maritime technology provider but as an authoritative voice on decarbonisation across energy and business audiences – requiring new narratives and entirely new media relationships.
What we did...
Developed and delivered a strategic comms plan tailored to each media vertical to ensure the report launched with impact, and then followed up to ensure sustained coverage of key messages. Our activities included:
Identifying and briefing key journalists, and sharing embargoed insights pre-launch
Managing launch event logistics and media attendance
Inviting key journalists and coordinating interviews
Creating and distributing press release across global trade, energy, and business media pre and on launch
Executing post-event outreach to secure follow-up coverage
Results
Against the backdrop of a competitive environment for maritime news, we secured strong media presence, with 14 journalists attending the launch event during a major industry week and coverage in over 45 publications across maritime, energy and business media. We secured speaking slots at two high-profile industry panels and facilitated direct engagement between senior executives and key journalists and influencers, ensuring sustained visibility beyond the launch.
Strategic Impact
By successfully launching its insight-led report and securing engagement across maritime, energy, and business media, Knights MPR helped Accelleron evolve its narrative from equipment supplier to thought leader on decarbonisation. This repositioning enabled senior executives to participate more visibly in strategic industry dialogue, strengthening influence across new stakeholder groups and markets.