Client Need
Announcing entry into hydrogen while managing expectations around scalability and wave energy infrastructure readiness.
Communicating the role of hydrogen within the future maritime energy mix.
The Challenge
Hydrogen carries both optimism and scepticism. Messaging required balance between vision and operational realism.
What we did...
Developed insight explaining hydrogen’s place alongside LNG, biofuels, and electrification
Engaged media to contextualise hydrogen within long-term transition pathways
Supported leadership commentary reinforcing credible progress narratives
Results
Established the client as an informed participant in the multi-fuel renewables transition rather than a single-solution wave energy advocate.
Strategic Impact
Knights MPR positioned hydrogen within a balanced, multi-fuel transition narrative, helping stakeholders understand its role alongside existing renewable energy technologies while maintaining confidence in realistic, phased decarbonisation strategies.