Client Need
Educating industry on metallurgical risks associated with hydrogen embrittlement, especially in lift and hoist operations offshore.
Translating complex materials science into operational awareness.
The Challenge
A deeply technical subject required communication that preserved scientific accuracy while informing strategic decisions.
What we did...
We delivered a fast-turnaround, integrated launch campaign combining media relations, executive thought leadership, and social media to amplify impact before, during, and after the event. This was run in parallel with a CEO thought-leadership programme to elevate brand and leadership, underpinning the launch of the new offer.
Our activities included:
Produced expert-led educational content for engineering audiences
Enabled trade media dissemination of research-driven insights
Connected materials science to safety, certification, and infrastructure readiness
Results
Raised industry literacy around hydrogen-related material considerations, supporting safer innovation adoption.
Strategic Impact
Knights MPR enabled highly technical research to influence industry behaviour, bridging the gap between materials science and operational decision-making as sectors prepare for new fuel infrastructures. This work with William Hackett extended to a multi-stakeholder international campaign resulting in research that helped to create a technical report and webinar.