Technology PR & Media Relations for Intellian

Intellian sought to expand from its core maritime market into the military and aerospace markets, repositioning itself as a technology-led brand. We needed to rapidly build credibility, establish media relationships from scratch, and articulate a clear value proposition to a new audience.

We supported the brand as it launched in new markets, helping the brand develop a voice and identity that connected with a new audience. Our carefully calibrated campaign included:

We also provided support at eight international industry events to maximise onsite media opportunities. Internally, we also helped business leaders understand the importance of media relations to support commercial objectives and provided ad hoc advisory/crisis support.

Our programme generated 214 pieces of editorial coverage, delivering an equivalent advertising value of $2.78 million and over 115 million impressions. Seven press releases alone resulted in nearly 100,000 words of third-party editorial coverage, establishing Intellian as a credible technology leader in its new market.

This programme demonstrated how targeted communications can accelerate market repositioning, enabling Intellian to credibly transition from a maritime-focused provider into defence and aerospace conversations while building new media relationships and industry visibility at pace. The sustained editorial presence and high-value coverage established the brand as a technology authority beyond its traditional sector footprint, supporting long-term diversification objectives.