Client Need
Raising awareness of circular-economy solutions tackling ocean plastic through engineering-led initiatives with Lubmarine and Plastic Odyssey.
Aligning environmental innovation with industrial credibility.
The Challenge
Sustainability projects risk being perceived as advocacy rather than scalable industry practice.
What we did...
Framed the initiative through technology, research, and measurable outcomes
Secured cross-sector coverage spanning science, maritime, and sustainability press
Highlighted industrial partnerships enabling real deployment
Results
Positioned the project as applied innovation bridging environmental ambition with engineering execution.
Strategic Impact
The campaign demonstrated how Knights MPR helps purpose-led initiatives gain industrial legitimacy, ensuring sustainability programmes are recognised not only for ambition, but for engineering credibility and scalable impact.