The goal was to shift perception from cyber security as a purely technical discipline to one directly linked to safety, uptime, compliance, and commercial continuity.
Industrial sectors have rapidly digitised through connected vessels, remote monitoring, and integrated operational technologies. However, awareness of cyber risk often lagged behind adoption.
The client needed to:
Translate highly technical cyber concepts into operational risk language
Engage senior decision-makers responsible for safety, engineering, and asset integrity
Demonstrate how cyber threats can disrupt physical operations, not just data systems
Build credibility in sectors where trust and compliance are paramount
Knights MPR designed a communications programme focused on relevance, clarity, and industry context:
Developed thought-leadership content linking cyber resilience to operational safety and asset protection
Positioned cyber risk within wider discussions around digitalisation, automation, and remote operations
Secured targeted media engagement across maritime, offshore, and industrial trade press
Created messaging frameworks enabling technical experts to communicate confidently with commercial audiences
Highlighted real-world implications such as downtime prevention, regulatory compliance, and infrastructure protection
The campaign helped reposition cyber security from a back-office IT concern to a strategic operational safeguard.
Stakeholders increasingly recognised that protecting digital systems is inseparable from protecting physical assets, personnel, and production — strengthening the client’s authority as a trusted advisor in industrial cyber resilience.
This case demonstrates Knights MPR’s strength in helping technically complex disciplines influence boardroom conversations – ensuring emerging risks associated with digital transformation are clearly understood, managed, and prioritised across critical industries.