Client Need
PR support for a new service launch with a leading maritime and shipping engine designer and manufacturer.
Coverage in 30+ industry publications worldwide, with LinkedIn impressions up by 56.3% during launch week.
The Challenge
Engaged just four weeks before launch, we needed to cut through the noise of Nor-Shipping and ensure a new global service offering – Global Service by WinGD – achieved visibility, clarity, and credibility with international media.
What we did...
We delivered a fast-turnaround, integrated launch campaign combining media relations, executive thought leadership, and social media to amplify impact before, during, and after the event. This was run in parallel with a CEO thought-leadership programme to elevate brand and leadership, underpinning the launch of the new offer.
Our activities included:
Defined key messaging and prepared Q&As for spokespeople
Targeted international media and arranged interviews at the show
Distributed press release to maritime trade & business outlets
Managed social media content before, during & after launch
Created post-event content to sustain LinkedIn and media engagement
Provided on-site PR support
Results
The launch secured three in-person interviews with leading maritime trade media and coverage across 30+ industry publications worldwide. LinkedIn impressions increased by 56.3% during launch week, with continued post-event engagement driven by follow-up media outreach and content.
Strategic Impact
Delivering a rapid, integrated launch strategy ensured Global Service by WinGD entered the market with clarity and authority despite tight timelines and intense industry-event competition. The coordinated blend of media engagement, executive profiling, and digital amplification translated a time-sensitive announcement into sustained international visibility, reinforcing WinGD’s service-led value proposition.