Client Need
Maximising sponsorship opportunities for one of the world’s top energy providers at a leading global industry event.
Significant editorial media coverage in top tier publications and international maritime press – increased return on investment through quality content, media engagements and PR coverage.
The Challenge
Help the client leverage their investment as Host Sponsor of the LNG Bunkering and Future Fuels Summit in Amsterdam and their participation as panel speaker at a competing event, the Green Marine Fuels Summit, also held in Amsterdam.
What we did...
We supported the TotalEnergies Marine Fuels team prepare for the events, provided onsite support and undertook post-event activities to amplify the messaging from these platforms. Our activities included:
Regular pre-event meetings with conference organisers to ensure increased visibility across wider external marketing channels
Pre-event speaker training for keynote speeches, panel discussions and media interviews
Developing keynote presentation content to ensure delivery of strong value proposition messaging
Liaising with media to secure in-person interviews and significant press coverage before, during and after events
Supporting speakers at the events through intelligence gathering and overseeing face-to-face media interviews
Creating post event content to ensure key messages reached a wider audience
Cascading social media messaging across client and event channels
Results
We secured face-to-face media interviews with key international maritime media to generate impactful and consistent brand exposure across the global maritime sector. This resulted in significant editorial media coverage in top tier publications and international maritime press, ensuring the impactful messages delivered in-event were relayed to global audiences beyond the confines of the conference halls. This ensured increased return on investment for our clients through quality content, media engagements and PR coverage.
Strategic Impact
Delivering a rapid, integrated launch strategy ensured Global Service by WinGD entered the market with clarity and authority despite tight timelines and intense industry-event competition. The coordinated blend of media engagement, executive profiling, and digital amplification translated a time-sensitive announcement into sustained international visibility, reinforcing WinGD’s service-led value proposition.