Technical Communications for Data-Driven Industrial Innovation

Position key spokespeople as trusted experts as the maritime industry transitions to a multi-fuel future whilst maximising sponsorship investment in a leading international maritime decarbonisation event in Europe.

To position the client, a leading global supplier of LNG and BioLNG, as a leading authority on multiple fuels pathways against a backdrop of regulatory, commercial and technical ambiguity.

Developed a comprehensive campaign to position TotalEnergies Marine Fuels as a thought leader on a multi-fuel future and key spokespeople as trusted experts so the brand stands out as a practical, credible partner amid the noise of the decarbonisation debate.

We also:

The campaign significantly raised the profile of TotalEnergies Marine Fuels’ senior spokespeople, securing regular editorial placements and high-profile speaking opportunities. We secured a series of high-profile interviews with leading international maritime trade press, including front cover positioning for the General Manager of TotalEnergies Marine Fuels. The brand became closely associated with informed, pragmatic leadership on the multi-fuel transition, reinforcing its position as a trusted partner to shipowners, operators, and industry stakeholders.

The campaign reinforced TotalEnergies Marine Fuels’ role as a pragmatic voice in the transition to a multi-fuel maritime future, elevating key spokespeople as trusted experts while aligning brand perception with informed, solutions-led leadership. This strengthened stakeholder confidence and ensured the company was closely associated with credible decarbonisation pathways rather than abstract ambition.