Sekal AS, a leading Norwegian provider of digital solutions for the energy sector, selects Knights MPR as its PR agency

Sekal AS, a leading Norwegian provider of digital solutions for the oil and gas, energy and industrial sectors, selected Knights Media & Public Relations (Knights MPR) as its partner for public relations, marketing, and communications support.

The decision to partner with Knights MPR was driven by the agency’s deep expertise in transforming highly technical subject matter into clear, engaging content.

Sekal’s portfolio, which includes advanced software solutions for real-time drilling engineering – such as digital twin technology, well data analysis, operation monitoring, and safe drilling automation – can be complex.

Sekal’s technology is based on three tightly coupled real-time dynamic models — hydraulic, mechanical and thermodynamic — that simulate wellbore condition and characterize improvement or deterioration during drilling. These models continuously assess drilling performance, borehole condition, and associated risks based on real-time symptom detection.

Their products offer real-time modeling of key drilling variables such as hook load, surface torque cutting transport, pit volumes, standpipe pressure and dynamic ECD. They also calculate fluid temperature and density evolution, mechanical and hydraulic friction in the wellbore, all of which highlight changing hole conditions and any potential problems.

Effectively communicating the value and impact of these digital solutions requires more than just technical specifications. The Knights MPR  team excel at turning intricate technological concepts and insights into compelling narratives that resonate with both industry professionals and a broader audience. This capability is particularly important for Sekal, as the company works to position itself at the forefront of the digital transformation in the oil and gas, energy and industrial sectors.

In addition to its technical prowess, Knights MPR’s ability to engage key stakeholders played a central role in Sekal’s decision. The success of any technology-driven company, particularly one operating in industries as critical as energy, relies heavily on strong relationships with a diverse range of stakeholders—including clients, investors, regulatory bodies, and industry influencers. Knights MPR’s expertise in stakeholder engagement ensures that Sekal’s messages will be tailored to resonate with these audiences, building trust, enhancing credibility, and strengthening connections across the company’s target markets. The team will also work closely to provide supporting insights on Sekal’s 24/7 support through the Remote Operation Centers in Aberdeen and Stavanger and how their expertise can be integrated within RTOCs of the client.

Another key factor in the partnership’s success is the shared values between Sekal and Knights MPR. Both organizations are deeply committed to sustainability, innovation, and integrity—values that form the bedrock of Sekal’s mission to support the digitalization and decarbonization of the global energy sector, safely and sustainably. Knights MPR’s focus on purpose-driven communications and authentic messaging aligns with Sekal’s goals, ensuring that every communication initiative is strategically aligned with the company’s business objectives and also contributes to its overarching vision of driving sustainable change through digital innovation.

As Sekal continues to expand its influence and technology-based solutions in the oil and gas, energy and industrial sectors, its collaboration with Knights MPR is set to be a game-changer. By leveraging Knights MPR’s strategic expertise in technical storytelling, stakeholder engagement, and purpose-driven communications, Sekal is well-positioned to enhance its brand visibility, increase its market leadership, and further its role as a key player in the digital transformation of energy exploration championing standards in real-time drilling diagnostics and optimization.