Are we missing the Thought from today’s Thought Leaders?

The concept of “thought leadership” has not disappeared from today’s industry; however, its interpretation and application does vary – a lot!


Thought leadership remains relevant as a strategic approach for individuals and companies to establish themselves as authorities in their respective fields.

In some industries, such as our own media and PR specialisms in Maritime and Energy, there is a growing recognition of the importance of thought leadership as a means of building credibility, influencing opinions, and staying ahead in a competitive landscape. Those people and companies who consistently provide valuable insights, share expertise, and contribute to industry discussions in an authentic way are often seen as thought leaders.

However, the effectiveness of thought leadership can be negatively influenced by a range of factors. In our experience this can include overloading networks with saturated and meaningless content, a lack of content quality, timeliness and transparency, and the inability to engage with targeted audiences. Some industries have (and are!) witnessing generic insights that lack real depth, originality, or a unique perspective, leading to a perception that true thought leadership is missing in an attempt to bulk up followers on LinkedIn.

To stand out in today’s environment, individuals and organizations need to focus on delivering authentic, meaningful, and innovative insights.

Authenticity is a critical component of effective thought leadership. When thought leaders are authentic, they are more likely to establish trust, build genuine connections with their audience, and have a lasting impact on their industry.

Here are just a few of our reasons why authenticity is essential in thought leadership:

Credibility and trust

Authentic thought leaders are perceived as credible because their audience believes in the genuine nature of their insights and expertise. Trust is crucial in thought leadership, and authenticity is key to earning and maintaining that trust.


Authenticity makes thought leaders relatable. Sharing personal experiences, challenges, and lessons learned fosters a connection with the audience. People are more likely to engage with and be influenced by individuals they perceive as real and relatable.


Authentic thought leadership is consistent over time. When a thought leader remains true to their values and principles, their audience can rely on a consistent and reliable source of information and insights.

Impactful communication

Authenticity enhances the impact of communication. Thought leaders who express their ideas with sincerity and passion are more likely to capture the attention of their audience and inspire action.


Authenticity contributes to the longevity of a thought leader’s influence. Trends may come and go, but authentic thought leaders with a genuine commitment to their field tend to maintain relevance and influence over the long term.

While authenticity is crucial, it’s also important to note that thought leaders can express authenticity in different ways. Some may be more open about personal experiences, while others may focus on the authenticity of their ideas and expertise. The key is to be genuine in how you present yourself and your contributions to your industry.

Becoming a thought leader involves a combination of expertise, visibility, effective communication, and continuous learning. Here are just a few of our suggestions that contribute to being a thought leader:

– Deep knowledge and expertise in a particular subject or industry are fundamental to thought leadership. Thought leaders are recognized for their insights and contributions to their field.

– Continuous learning is key. As a thought leader you have to be committed to staying updated on industry trends, emerging technologies, and the latest research to ensure that your knowledge remains relevant and valuable.

– Establish a clear personal brand to help differentiate you as a thought leader in your field. This involves defining core values, principles, and unique qualities that set you apart from others.

– Thought leaders must be able to articulate their ideas clearly and persuasively.

– Visibility is crucial for building your reputation and influencing discussions within the community.

– Building relationships with other professionals, influencers, and companies in the industry helps amplify your impact as a thought leader. Networking provides opportunities for collaboration and broader dissemination of ideas.

– Thought leaders are often known for their innovative thinking. They challenge the status quo, propose new ideas, and contribute to the evolution of their field.

– The ability to adapt to changing circumstances, technologies, and industry landscapes is crucial. Thought leaders demonstrate agility in navigating and contributing to evolving trends.

– Thought leaders actively contribute to the growth and development of their industry or community. This can involve mentoring, speaking at events, or leading initiatives that benefit others in the field.

Combining these elements helps individuals to achieve proactive thought leadership status and also to sustain it over time. It’s important to note that becoming a thought leader is a continuous journey of growth, learning, and engagement with your communities.

Our experts help people and companies engage with the right audience at the right time, and through various channels such as social media, webinars, podcasts, articles, blogs, whitepapers, niche targeted events, media engagement and publications, these can all be applied to enhance the impact of thought leadership initiatives. By consistently producing high-quality content, a thought leader can demonstrate their expertise and build a reputation as a go-to source for information. At Knights MPR we employ various strategies to help our own clients achieve and maintain thought leadership positions.

Strategic media relations also play a vital role. We can leverage relationships with journalists and media outlets to secure interviews, guest articles, and speaking opportunities for our clients. By getting thought leaders featured in reputable publications and events, Knights MPR can help amplify their message and reach a broader audience.

As thought leadership involves establishing a person or a company as an expert or authority in a particular industry or field, our experts work hard to ensure that thought leadership goes beyond just personal branding. We do this by emphasizing the sharing of unique insights, expertise, and perspectives to influence and lead conversations with integrity. We positively shape market mindsets.

While the essence of thought leadership is still maturing, its effectiveness depends on the ability to provide genuine, valuable, and differentiated perspectives in an increasingly crowded information landscape. At Knights MPR, our communication and PR experts believe that those who consistently contribute meaningful insights and establish themselves as trusted authorities, can make a significant impact in today’s industry.

PR agencies should excel in building and managing relationships. If yours doesn’t, then it’s possibly time to change your agency rosta! The right balance of expertise is needed to connect clients with key influencers, industry leaders, and other thought leaders, fostering collaboration and networking opportunities. These relationships not only enhance our client’s credibility but also provide platforms for sharing and exchanging ideas.